Here we have two clipboards showing 2 sides of the bollards that are 90 degrees apart. Looking at the bollard from the east the viewer should see Huff-n-Puff with an arrow pointing to the right. Parallel to hte Service Road should be that text with arrows pointing both ways.
Looking at the same bollard from the west the viewer should see Huff-n-Puff pointing to the left, and on the Huff-n-Puff side of the bollard there should also be Service Road with the two arrows.

